{
  "nbformat": 4,
  "nbformat_minor": 0,
  "metadata": {
    "colab": {
      "provenance": [],
      "authorship_tag": "ABX9TyNBe3lcvmgwr2uPP3ICseK1",
      "include_colab_link": true
    },
    "kernelspec": {
      "name": "python3",
      "display_name": "Python 3"
    },
    "language_info": {
      "name": "python"
    }
  },
  "cells": [
    {
      "cell_type": "markdown",
      "metadata": {
        "id": "view-in-github",
        "colab_type": "text"
      },
      "source": [
        "<a href=\"https://colab.research.google.com/github/pinecone-io/examples/blob/master/docs/assistant-quickstart.ipynb\" target=\"_parent\"><img src=\"https://colab.research.google.com/assets/colab-badge.svg\" alt=\"Open In Colab\"/></a>"
      ]
    },
    {
      "cell_type": "markdown",
      "source": [
        "# 1. Install the Python SDK and plugin"
      ],
      "metadata": {
        "id": "cEDloXVheB4N"
      }
    },
    {
      "cell_type": "code",
      "execution_count": 1,
      "metadata": {
        "colab": {
          "base_uri": "https://localhost:8080/"
        },
        "id": "ksCBU9Gmdwth",
        "outputId": "31e5d064-a5bc-4b94-ee3d-199447f18438",
        "collapsed": true
      },
      "outputs": [
        {
          "output_type": "stream",
          "name": "stdout",
          "text": [
            "Collecting pinecone\n",
            "  Downloading pinecone-6.0.1-py3-none-any.whl.metadata (8.8 kB)\n",
            "Collecting pinecone-plugin-assistant\n",
            "  Downloading pinecone_plugin_assistant-1.3.0-py3-none-any.whl.metadata (26 kB)\n",
            "Requirement already satisfied: certifi>=2019.11.17 in /usr/local/lib/python3.11/dist-packages (from pinecone) (2025.1.31)\n",
            "Collecting pinecone-plugin-interface<0.0.8,>=0.0.7 (from pinecone)\n",
            "  Downloading pinecone_plugin_interface-0.0.7-py3-none-any.whl.metadata (1.2 kB)\n",
            "Requirement already satisfied: python-dateutil>=2.5.3 in /usr/local/lib/python3.11/dist-packages (from pinecone) (2.8.2)\n",
            "Requirement already satisfied: typing-extensions>=3.7.4 in /usr/local/lib/python3.11/dist-packages (from pinecone) (4.12.2)\n",
            "Requirement already satisfied: urllib3>=1.26.0 in /usr/local/lib/python3.11/dist-packages (from pinecone) (2.3.0)\n",
            "Requirement already satisfied: packaging<25.0,>=24.2 in /usr/local/lib/python3.11/dist-packages (from pinecone-plugin-assistant) (24.2)\n",
            "Requirement already satisfied: requests<3.0.0,>=2.32.3 in /usr/local/lib/python3.11/dist-packages (from pinecone-plugin-assistant) (2.32.3)\n",
            "Requirement already satisfied: six>=1.5 in /usr/local/lib/python3.11/dist-packages (from python-dateutil>=2.5.3->pinecone) (1.17.0)\n",
            "Requirement already satisfied: charset-normalizer<4,>=2 in /usr/local/lib/python3.11/dist-packages (from requests<3.0.0,>=2.32.3->pinecone-plugin-assistant) (3.4.1)\n",
            "Requirement already satisfied: idna<4,>=2.5 in /usr/local/lib/python3.11/dist-packages (from requests<3.0.0,>=2.32.3->pinecone-plugin-assistant) (3.10)\n",
            "Downloading pinecone-6.0.1-py3-none-any.whl (421 kB)\n",
            "\u001b[2K   \u001b[90m━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━\u001b[0m \u001b[32m421.4/421.4 kB\u001b[0m \u001b[31m9.2 MB/s\u001b[0m eta \u001b[36m0:00:00\u001b[0m\n",
            "\u001b[?25hDownloading pinecone_plugin_assistant-1.3.0-py3-none-any.whl (235 kB)\n",
            "\u001b[2K   \u001b[90m━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━\u001b[0m \u001b[32m235.2/235.2 kB\u001b[0m \u001b[31m16.5 MB/s\u001b[0m eta \u001b[36m0:00:00\u001b[0m\n",
            "\u001b[?25hDownloading pinecone_plugin_interface-0.0.7-py3-none-any.whl (6.2 kB)\n",
            "Installing collected packages: pinecone-plugin-interface, pinecone-plugin-assistant, pinecone\n",
            "Successfully installed pinecone-6.0.1 pinecone-plugin-assistant-1.3.0 pinecone-plugin-interface-0.0.7\n"
          ]
        }
      ],
      "source": [
        "!pip install pinecone pinecone-plugin-assistant"
      ]
    },
    {
      "cell_type": "markdown",
      "source": [
        "# 2. Connect to Pinecone"
      ],
      "metadata": {
        "id": "fsC7xIQ3fVtr"
      }
    },
    {
      "cell_type": "markdown",
      "source": [
        "You need an API key to make calls to your assistant.\n",
        "\n",
        "Use the widget below to generate a key. If you don't have a Pinecone account, the widget will sign you up for the free Starter plan."
      ],
      "metadata": {
        "id": "UiMBRlfbqppr"
      }
    },
    {
      "cell_type": "code",
      "source": [
        "# install dependencies\n",
        "\n",
        "!pip install -qU pinecone-notebooks\n",
        "\n",
        "from pinecone_notebooks.colab import Authenticate\n",
        "\n",
        "Authenticate()\n"
      ],
      "metadata": {
        "colab": {
          "base_uri": "https://localhost:8080/",
          "height": 247
        },
        "id": "deH4kHxMeNhS",
        "outputId": "d30e7901-20b2-42c3-9387-f15dc7d6bbfa",
        "collapsed": true
      },
      "execution_count": 2,
      "outputs": [
        {
          "output_type": "display_data",
          "data": {
            "text/plain": [
              "<IPython.core.display.HTML object>"
            ],
            "text/html": [
              "<script type=\"text/javascript\" src=\"https://connect.pinecone.io/embed.js\"></script>"
            ]
          },
          "metadata": {}
        }
      ]
    },
    {
      "cell_type": "markdown",
      "source": [
        "Save your API key to use throughout the notebook:"
      ],
      "metadata": {
        "id": "n6RHk7fBqyYA"
      }
    },
    {
      "cell_type": "code",
      "source": [
        "import os\n",
        "api_key = os.environ.get(\"PINECONE_API_KEY\")"
      ],
      "metadata": {
        "collapsed": true,
        "id": "BD2D4hW5gNEd"
      },
      "execution_count": 3,
      "outputs": []
    },
    {
      "cell_type": "markdown",
      "source": [
        "# 3. Create assistant"
      ],
      "metadata": {
        "id": "WQ8kvr8d_dDo"
      }
    },
    {
      "cell_type": "code",
      "source": [
        "from pinecone import Pinecone\n",
        "\n",
        "pc = Pinecone(api_key=api_key)\n",
        "\n",
        "assistant = pc.assistant.create_assistant(\n",
        "    assistant_name=\"quickstart-assistant\",\n",
        "    instructions=\"Use American English for spelling and grammar.\", # Description or directive for the assistant to apply to all responses.\n",
        "    timeout=30 # Maximum seconds to wait for assistant status to become \"Ready\" before timing out.\n",
        ")"
      ],
      "metadata": {
        "id": "lgxiqpt998lp"
      },
      "execution_count": 4,
      "outputs": []
    },
    {
      "cell_type": "markdown",
      "source": [
        "# 3. Upload data"
      ],
      "metadata": {
        "id": "r-iplfI7h5dt"
      }
    },
    {
      "cell_type": "markdown",
      "source": [
        "For this quickstart, [download a sample 10-k filing file](https://s22.q4cdn.com/959853165/files/doc_financials/2023/ar/Netflix-10-K-01262024.pdf) to your local device. Then, upload it to the notebook's local files."
      ],
      "metadata": {
        "id": "EYo0nBP1oJ6n"
      }
    },
    {
      "cell_type": "code",
      "source": [
        "# Get the assistant\n",
        "\n",
        "from pinecone import Pinecone\n",
        "\n",
        "pc = Pinecone(api_key)\n",
        "\n",
        "assistant = pc.assistant.Assistant(\n",
        "    assistant_name=\"quickstart-assistant\",\n",
        ")\n",
        "\n",
        "# Upload a file.\n",
        "response = assistant.upload_file(\n",
        "    file_path=\"/Netflix-10-K-01262024.pdf\",\n",
        "    metadata={\"medium\": \"filing\"},\n",
        "    timeout=None\n",
        ")\n",
        "\n",
        "print(\"File uploaded.\")\n"
      ],
      "metadata": {
        "colab": {
          "base_uri": "https://localhost:8080/"
        },
        "id": "oqLgT7ajh8ck",
        "outputId": "be1fda4f-6715-46ef-d71c-662bf7085205"
      },
      "execution_count": 5,
      "outputs": [
        {
          "output_type": "stream",
          "name": "stdout",
          "text": [
            "File uploaded.\n"
          ]
        }
      ]
    },
    {
      "cell_type": "markdown",
      "source": [
        "# 4. View files"
      ],
      "metadata": {
        "id": "TBwqjWsTjV0G"
      }
    },
    {
      "cell_type": "code",
      "source": [
        "from pinecone import Pinecone\n",
        "import pprint\n",
        "\n",
        "pc = Pinecone(api_key)\n",
        "\n",
        "assistant = pc.assistant.Assistant(\n",
        "    assistant_name=\"quickstart-assistant\",\n",
        ")\n",
        "\n",
        "# List files in your assistant.\n",
        "files = assistant.list_files()\n",
        "\n",
        "pprint.pp(files)"
      ],
      "metadata": {
        "colab": {
          "base_uri": "https://localhost:8080/"
        },
        "id": "--ANos4ejbS0",
        "outputId": "febef24d-1559-4caf-a010-2315517d572f"
      },
      "execution_count": 6,
      "outputs": [
        {
          "output_type": "stream",
          "name": "stdout",
          "text": [
            "[FileModel(name='Netflix-10-K-01262024.pdf',\n",
            "           id='f6cedaee-96e4-49c4-bc72-bbd62b62434a',\n",
            "           metadata={'medium': 'filing'},\n",
            "           created_on='2025-02-20T18:37:03.338791010Z',\n",
            "           updated_on='2025-02-20T18:37:48.013250637Z',\n",
            "           status='Available',\n",
            "           percent_done=1.0,\n",
            "           signed_url=None,\n",
            "           error_message=None,\n",
            "           size=1073470.0)]\n"
          ]
        }
      ]
    },
    {
      "cell_type": "markdown",
      "source": [
        "# 5. Chat with assistant"
      ],
      "metadata": {
        "id": "2DQyaBgijta-"
      }
    },
    {
      "cell_type": "code",
      "source": [
        "# Chat with the assistant.\n",
        "from pinecone_plugins.assistant.models.chat import Message\n",
        "\n",
        "chat_context = [Message(role=\"user\", content=\"Who is Netflix's CEO and CFO?\")]\n",
        "response = assistant.chat(messages=chat_context)\n",
        "\n",
        "pprint.pp(response)"
      ],
      "metadata": {
        "colab": {
          "base_uri": "https://localhost:8080/"
        },
        "id": "MnEZtebRjtEk",
        "outputId": "6fc35c89-abdc-473d-b036-3ec5d4a6cc39"
      },
      "execution_count": 8,
      "outputs": [
        {
          "output_type": "stream",
          "name": "stdout",
          "text": [
            "ChatResponse(id='000000000000000017c8786a14e6d89d',\n",
            "             model='gpt-4o-2024-11-20',\n",
            "             usage=Usage(prompt_tokens=11622,\n",
            "                         completion_tokens=42,\n",
            "                         total_tokens=11664),\n",
            "             message=Message(content=\"Netflix's Co-Chief Executive Officers \"\n",
            "                                     '(CEOs) are Ted Sarandos and Greg Peters, '\n",
            "                                     'and the Chief Financial Officer (CFO) is '\n",
            "                                     'Spencer Neumann.',\n",
            "                             role='assistant'),\n",
            "             finish_reason='stop',\n",
            "             citations=[Citation(position=135,\n",
            "                                 references=[Reference(file=FileModel(name='Netflix-10-K-01262024.pdf',\n",
            "                                                                      id='f6cedaee-96e4-49c4-bc72-bbd62b62434a',\n",
            "                                                                      metadata={'medium': 'filing'},\n",
            "                                                                      created_on='2025-02-20T18:37:03.338791010Z',\n",
            "                                                                      updated_on='2025-02-20T18:37:48.013250637Z',\n",
            "                                                                      status='Available',\n",
            "                                                                      percent_done=1.0,\n",
            "                                                                      signed_url='https://storage.googleapis.com/knowledge-prod-files/bf0dcf22-6809-43de-9015-fafff9b29142%2Ffdb722ed-2dd8-417a-8f5e-c9cca6a089b7%2Ff6cedaee-96e4-49c4-bc72-bbd62b62434a.pdf?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=ke-prod-1%40pc-knowledge-prod.iam.gserviceaccount.com%2F20250220%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20250220T183837Z&X-Goog-Expires=3600&X-Goog-SignedHeaders=host&response-content-disposition=inline&response-content-type=application%2Fpdf&X-Goog-Signature=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',\n",
            "                                                                      error_message=None,\n",
            "                                                                      size=1073470.0),\n",
            "                                                       pages=[79],\n",
            "                                                       highlight=None),\n",
            "                                             Reference(file=FileModel(name='Netflix-10-K-01262024.pdf',\n",
            "                                                                      id='f6cedaee-96e4-49c4-bc72-bbd62b62434a',\n",
            "                                                                      metadata={'medium': 'filing'},\n",
            "                                                                      created_on='2025-02-20T18:37:03.338791010Z',\n",
            "                                                                      updated_on='2025-02-20T18:37:48.013250637Z',\n",
            "                                                                      status='Available',\n",
            "                                                                      percent_done=1.0,\n",
            "                                                                      signed_url='https://storage.googleapis.com/knowledge-prod-files/bf0dcf22-6809-43de-9015-fafff9b29142%2Ffdb722ed-2dd8-417a-8f5e-c9cca6a089b7%2Ff6cedaee-96e4-49c4-bc72-bbd62b62434a.pdf?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=ke-prod-1%40pc-knowledge-prod.iam.gserviceaccount.com%2F20250220%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20250220T183837Z&X-Goog-Expires=3600&X-Goog-SignedHeaders=host&response-content-disposition=inline&response-content-type=application%2Fpdf&X-Goog-Signature=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',\n",
            "                                                                      error_message=None,\n",
            "                                                                      size=1073470.0),\n",
            "                                                       pages=[72],\n",
            "                                                       highlight=None)])])\n"
          ]
        }
      ]
    },
    {
      "cell_type": "markdown",
      "source": [
        "# 6. Evaluate the answer"
      ],
      "metadata": {
        "id": "6CKK8LsbxcbY"
      }
    },
    {
      "cell_type": "markdown",
      "source": [
        "Evaluate the correctness and completeness of a response from an assistant. For more information, refer to [Understanding evaluation](https://docs.pinecone.io/guides/assistant/understanding-evaluation)."
      ],
      "metadata": {
        "id": "ZjXSG5exrKgM"
      }
    },
    {
      "cell_type": "code",
      "source": [
        "import requests\n",
        "\n",
        "answer = response.message.content\n",
        "\n",
        "eval_data = {\n",
        "    \"question\": \"Who is Netflix's CEO and CFO?\",\n",
        "    \"answer\": answer,\n",
        "    \"ground_truth_answer\": \"Ted Sarandos is co-CEO, Greg Peters is co-CEO, and Spencer Neumann is CFO.\"\n",
        "}\n",
        "\n",
        "\n",
        "headers = {\n",
        "    \"Api-Key\": api_key,\n",
        "    \"Content-Type\": \"application/json\"\n",
        "}\n",
        "\n",
        "url = \"https://prod-1-data.ke.pinecone.io/assistant/evaluation/metrics/alignment\"\n",
        "\n",
        "eval_response = requests.request(\"POST\", url, json=eval_data, headers=headers)\n",
        "\n",
        "pprint.pp(eval_response.text)"
      ],
      "metadata": {
        "colab": {
          "base_uri": "https://localhost:8080/"
        },
        "id": "QnYoZGeZoCXE",
        "outputId": "c4cc5814-dd83-4868-c67b-8cc7d502e704"
      },
      "execution_count": 12,
      "outputs": [
        {
          "output_type": "stream",
          "name": "stdout",
          "text": [
            "('{\"metrics\":{\"correctness\":1.0,\"completeness\":1.0,\"alignment\":1.0},\"reasoning\":{\"evaluated_facts\":[{\"fact\":{\"content\":\"Ted '\n",
            " 'Sarandos is a co-CEO of '\n",
            " 'Netflix.\"},\"entailment\":\"entailed\"},{\"fact\":{\"content\":\"Greg Peters is a '\n",
            " 'co-CEO of Netflix.\"},\"entailment\":\"entailed\"},{\"fact\":{\"content\":\"Spencer '\n",
            " 'Neumann is the CFO of '\n",
            " 'Netflix.\"},\"entailment\":\"entailed\"}]},\"usage\":{\"prompt_tokens\":1249,\"completion_tokens\":55,\"total_tokens\":1304}}')\n"
          ]
        }
      ]
    },
    {
      "cell_type": "markdown",
      "source": [
        "# 7. Retrieve context snippets"
      ],
      "metadata": {
        "id": "9YLK4VPuBjiz"
      }
    },
    {
      "cell_type": "markdown",
      "source": [
        "You can retrieve the context snippets that Pinecone Assistant uses to generate its responses. This data includes relevant chunks, relevancy scores, and references. For more information, refer to [Understanding context snippets](https://docs.pinecone.io/guides/assistant/understanding-context-snippets)."
      ],
      "metadata": {
        "id": "gFupKik4rWA_"
      }
    },
    {
      "cell_type": "code",
      "source": [
        "response_snippets = assistant.context(query=chat_context[0].content)\n",
        "\n",
        "for snippet in response_snippets.snippets:\n",
        "  pprint.pp(snippet)"
      ],
      "metadata": {
        "colab": {
          "base_uri": "https://localhost:8080/"
        },
        "id": "nsWw70hGBuyu",
        "outputId": "25c87816-e978-4433-9a47-c1d6d12808a6"
      },
      "execution_count": 13,
      "outputs": [
        {
          "output_type": "stream",
          "name": "stdout",
          "text": [
            "Snippet(type='text',\n",
            "        content='EXHIBIT 31.3\\n'\n",
            "                'CERTIFICATION OF CHIEF FINANCIAL OFFICER\\n'\n",
            "                'PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002\\n'\n",
            "                'I, Spencer Neumann, certify that:\\n'\n",
            "                '1. I have reviewed this Annual Report on Form 10-K of '\n",
            "                'Netflix, Inc.;\\n'\n",
            "                '2. Based on my knowledge, this report does not contain any '\n",
            "                'untrue statement of a material fact or omit to state a '\n",
            "                'material fact necessary to make the\\n'\n",
            "                'statements made, in light of the circumstances under which '\n",
            "                'such statements were made, not misleading with respect to the '\n",
            "                'period covered by this\\n'\n",
            "                'report;\\n'\n",
            "                '3. Based on my knowledge, the financial statements, and other '\n",
            "                'financial information included in this report, fairly present '\n",
            "                'in all material respects the\\n'\n",
            "                'financial condition, results of operations and cash flows of '\n",
            "                'the registrant as of, and for, the periods presented in this '\n",
            "                'report;\\n'\n",
            "                '4. The registrant’s other certifying officers and I are '\n",
            "                'responsible for establishing and maintaining disclosure '\n",
            "                'controls and procedures (as defined in\\n'\n",
            "                'Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal '\n",
            "                'control over financial reporting (as defined in Exchange Act '\n",
            "                'Rules 13a-15(f) and 15d-\\n'\n",
            "                '15(f)) for the registrant and have:\\n'\n",
            "                'a) designed such disclosure controls and procedures, or '\n",
            "                'caused such disclosure controls and procedures to be designed '\n",
            "                'under our supervision, to\\n'\n",
            "                'ensure that material information relating to the registrant, '\n",
            "                'including its consolidated subsidiaries, is made known to us '\n",
            "                'by others within those\\n'\n",
            "                'entities, particularly during the period in which this report '\n",
            "                'is being prepared;\\n'\n",
            "                'b) designed such internal control over financial reporting, '\n",
            "                'or caused such internal control over financial reporting to '\n",
            "                'be designed under our\\n'\n",
            "                'supervision, to provide reasonable assurance regarding the '\n",
            "                'reliability of financial reporting and the preparation of '\n",
            "                'financial statements for\\n'\n",
            "                'external purposes in accordance with generally accepted '\n",
            "                'accounting principles;\\n'\n",
            "                'c) evaluated the effectiveness of the registrant’s disclosure '\n",
            "                'controls and procedures and presented in this report our '\n",
            "                'conclusions about the\\n'\n",
            "                'effectiveness of the disclosure controls and procedures, as '\n",
            "                'of the end of the period covered by this report based on such '\n",
            "                'evaluation; and\\n'\n",
            "                'd) disclosed in this report any change in the registrant’s '\n",
            "                'internal control over financial reporting that occurred '\n",
            "                'during the registrant’s most recent\\n'\n",
            "                'fiscal quarter (the registrant’s fourth fiscal quarter in the '\n",
            "                'case of an annual report) that has materially affected, or is '\n",
            "                'reasonably likely to\\n'\n",
            "                'materially affect, the registrant’s internal control over '\n",
            "                'financial reporting; and\\n'\n",
            "                '5. The registrant’s other certifying officers and I have '\n",
            "                'disclosed, based on our most recent evaluation of internal '\n",
            "                'control over financial reporting, to the\\n'\n",
            "                'registrant’s auditors and the audit committee of registrant’s '\n",
            "                'board of directors (or persons performing the equivalent '\n",
            "                'function):\\n'\n",
            "                'a) all significant deficiencies and material weaknesses in '\n",
            "                'the design or operation of internal control over financial '\n",
            "                'reporting which are\\n'\n",
            "                'reasonably likely to adversely affect the registrant’s '\n",
            "                'ability to record, process, summarize and report financial '\n",
            "                'information; and\\n'\n",
            "                'b) any fraud, whether or not material, that involves '\n",
            "                'management or other employees who have a significant role in '\n",
            "                'the registrant’s internal\\n'\n",
            "                'control over financial reporting.\\n'\n",
            "                ' \\n'\n",
            "                'Dated: January 26, 2024  By:  /S/ SPENCER NEUMANN\\n'\n",
            "                '  Spencer Neumann\\n'\n",
            "                '  Chief Financial Officer',\n",
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            "        content='EXHIBIT 32.1\\n'\n",
            "                'CERTIFICATIONS OF CO-CHIEF EXECUTIVE OFFICERS AND CHIEF '\n",
            "                'FINANCIAL OFFICER\\n'\n",
            "                'PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002\\n'\n",
            "                'I, Ted Sarandos, certify, pursuant to 18 U.S.C. Section 1350, '\n",
            "                'as adopted pursuant to Section 906 of the Sarbanes-Oxley Act '\n",
            "                'of 2002, that the Annual\\n'\n",
            "                'Report on Form 10-K of Netflix, Inc. for the year ended '\n",
            "                'December 31, 2023 fully complies with the requirements of '\n",
            "                'Section 13(a) or 15(d) of the Securities\\n'\n",
            "                'Exchange Act of 1934 and that information contained in such '\n",
            "                'report fairly presents, in all material respects, the '\n",
            "                'financial condition and results of operations of\\n'\n",
            "                'Netflix, Inc.\\n'\n",
            "                'Dated: January 26, 2024  By:   /S/ TED SARANDOS\\n'\n",
            "                '  Ted Sarandos\\n'\n",
            "                '  Co-Chief Executive Officer\\n'\n",
            "                'I, Greg Peters, certify, pursuant to 18 U.S.C. Section 1350, '\n",
            "                'as adopted pursuant to Section 906 of the Sarbanes-Oxley Act '\n",
            "                'of 2002, that the Annual Report\\n'\n",
            "                'on Form 10-K of Netflix, Inc. for the year ended December 31, '\n",
            "                '2023 fully complies with the requirements of Section 13(a) or '\n",
            "                '15(d) of the Securities Exchange\\n'\n",
            "                'Act of 1934 and that information contained in such report '\n",
            "                'fairly presents, in all material respects, the financial '\n",
            "                'condition and results of operations of Netflix,\\n'\n",
            "                'Inc.\\n'\n",
            "                'Dated: January 26, 2024  By:  /S/ GREG PETERS\\n'\n",
            "                '  Greg Peters\\n'\n",
            "                '  Co-Chief Executive Officer\\n'\n",
            "                'I, Spencer Neumann, certify, pursuant to 18 U.S.C. Section '\n",
            "                '1350, as adopted pursuant to Section 906 of the '\n",
            "                'Sarbanes-Oxley Act of 2002, that the Annual\\n'\n",
            "                'Report on Form 10-K of Netflix, Inc. for the year ended '\n",
            "                'December 31, 2023 fully complies with the requirements of '\n",
            "                'Section 13(a) or 15(d) of the Securities\\n'\n",
            "                'Exchange Act of 1934 and that information contained in such '\n",
            "                'report fairly presents, in all material respects, the '\n",
            "                'financial condition and results of operations of\\n'\n",
            "                'Netflix, Inc.\\n'\n",
            "                'Dated: January 26, 2024  By:  /S/ SPENCER NEUMANN\\n'\n",
            "                '  Spencer Neumann\\n'\n",
            "                '  Chief Financial Officer',\n",
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            "        content='EXHIBIT 31.1\\n'\n",
            "                'CERTIFICATION OF CO-CHIEF EXECUTIVE OFFICER\\n'\n",
            "                'PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002\\n'\n",
            "                'I, Ted Sarandos, certify that:\\n'\n",
            "                '1. I have reviewed this Annual Report on Form 10-K of '\n",
            "                'Netflix, Inc.;\\n'\n",
            "                '2. Based on my knowledge, this report does not contain any '\n",
            "                'untrue statement of a material fact or omit to state a '\n",
            "                'material fact necessary to make the\\n'\n",
            "                'statements made, in light of the circumstances under which '\n",
            "                'such statements were made, not misleading with respect to the '\n",
            "                'period covered by this\\n'\n",
            "                'report;\\n'\n",
            "                '3. Based on my knowledge, the financial statements, and other '\n",
            "                'financial information included in this report, fairly present '\n",
            "                'in all material respects the\\n'\n",
            "                'financial condition, results of operations and cash flows of '\n",
            "                'the registrant as of, and for, the periods presented in this '\n",
            "                'report;\\n'\n",
            "                '4. The registrant’s other certifying officers and I are '\n",
            "                'responsible for establishing and maintaining disclosure '\n",
            "                'controls and procedures (as defined in\\n'\n",
            "                'Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal '\n",
            "                'control over financial reporting (as defined in Exchange Act '\n",
            "                'Rules 13a-15(f) and 15d-\\n'\n",
            "                '15(f)) for the registrant and have:\\n'\n",
            "                'a) designed such disclosure controls and procedures, or '\n",
            "                'caused such disclosure controls and procedures to be designed '\n",
            "                'under our supervision, to\\n'\n",
            "                'ensure that material information relating to the registrant, '\n",
            "                'including its consolidated subsidiaries, is made known to us '\n",
            "                'by others within those\\n'\n",
            "                'entities, particularly during the period in which this report '\n",
            "                'is being prepared;\\n'\n",
            "                'b) designed such internal control over financial reporting, '\n",
            "                'or caused such internal control over financial reporting to '\n",
            "                'be designed under our\\n'\n",
            "                'supervision, to provide reasonable assurance regarding the '\n",
            "                'reliability of financial reporting and the preparation of '\n",
            "                'financial statements for\\n'\n",
            "                'external purposes in accordance with generally accepted '\n",
            "                'accounting principles;\\n'\n",
            "                'c) evaluated the effectiveness of the registrant’s disclosure '\n",
            "                'controls and procedures and presented in this report our '\n",
            "                'conclusions about the\\n'\n",
            "                'effectiveness of the disclosure controls and procedures, as '\n",
            "                'of the end of the period covered by this report based on such '\n",
            "                'evaluation; and\\n'\n",
            "                'd) disclosed in this report any change in the registrant’s '\n",
            "                'internal control over financial reporting that occurred '\n",
            "                'during the registrant’s most recent\\n'\n",
            "                'fiscal quarter (the registrant’s fourth fiscal quarter in the '\n",
            "                'case of an annual report) that has materially affected, or is '\n",
            "                'reasonably likely to\\n'\n",
            "                'materially affect, the registrant’s internal control over '\n",
            "                'financial reporting; and\\n'\n",
            "                '5. The registrant’s other certifying officers and I have '\n",
            "                'disclosed, based on our most recent evaluation of internal '\n",
            "                'control over financial reporting, to the\\n'\n",
            "                'registrant’s auditors and the audit committee of registrant’s '\n",
            "                'board of directors (or persons performing the equivalent '\n",
            "                'function):\\n'\n",
            "                'a) all significant deficiencies and material weaknesses in '\n",
            "                'the design or operation of internal control over financial '\n",
            "                'reporting which are\\n'\n",
            "                'reasonably likely to adversely affect the registrant’s '\n",
            "                'ability to record, process, summarize and report financial '\n",
            "                'information; and\\n'\n",
            "                'b) any fraud, whether or not material, that involves '\n",
            "                'management or other employees who have a significant role in '\n",
            "                'the registrant’s internal\\n'\n",
            "                'control over financial reporting.\\n'\n",
            "                ' \\n'\n",
            "                'Dated: January 26, 2024  By:     /S/ TED SARANDOS\\n'\n",
            "                '  Ted Sarandos\\n'\n",
            "                '  Co-Chief Executive Officer',\n",
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            "        content='Table of Contents\\n'\n",
            "                'POWER OF ATTORNEY\\n'\n",
            "                'KNOWN ALL PERSONS BY THESE PRESENTS, that each person whose '\n",
            "                'signature appears below constitutes and appoints Ted '\n",
            "                'Sarandos, Greg Peters,\\n'\n",
            "                'and Spencer Neumann, and each of them, as his true and lawful '\n",
            "                'attorneys-in-fact and agents, with full power of substitution '\n",
            "                'and resubstitution, for him and in\\n'\n",
            "                'his name, place, and stead, in any and all capacities, to '\n",
            "                'sign any and all amendments to this Report, and to file the '\n",
            "                'same, with all exhibits thereto, and other\\n'\n",
            "                'documents in connection therewith, with the Securities and '\n",
            "                'Exchange Commission, granting unto said attorneys-in-fact and '\n",
            "                'agents, and each of them, full\\n'\n",
            "                'power and authority to do and perform each and every act and '\n",
            "                'thing requisite and necessary to be done in connection '\n",
            "                'therewith, as fully to all intents and\\n'\n",
            "                'purposes as he might or could do in person, hereby ratifying '\n",
            "                'and confirming that all said attorneys-in-fact and agents, or '\n",
            "                'any of them or their or his substitute or\\n'\n",
            "                'substituted, may lawfully do or cause to be done by virtue '\n",
            "                'thereof.\\n'\n",
            "                'Pursuant to the requirements of the Securities and Exchange '\n",
            "                'Act of 1934, this report has been signed below by the '\n",
            "                'following persons on behalf of the\\n'\n",
            "                'registrant and in the capacities and on the dates indicated.\\n'\n",
            "                ' \\n'\n",
            "                'Signature Title Date\\n'\n",
            "                '/S/    TED SARANDOS Co-Chief Executive Officer and Director '\n",
            "                '(principal executiveofficer) January 26, 2024Ted Sarandos\\n'\n",
            "                '/S/     GREG PETERS Co-Chief Executive Officer and Director '\n",
            "                '(principal executiveofficer) January 26, 2024Greg Peters\\n'\n",
            "                '/S/    SPENCER NEUMANN\\n'\n",
            "                'Chief Financial Officer (principal financial officer) January '\n",
            "                '26, 2024Spencer Neumann\\n'\n",
            "                '/S/    JEFFREY KARBOWSKI\\n'\n",
            "                'Chief Accounting Officer (principal accounting officer) '\n",
            "                'January 26, 2024Jeffrey Karbowski\\n'\n",
            "                '/S/    REED HASTINGS\\n'\n",
            "                'Executive Chairman and Director January 26, 2024Reed '\n",
            "                'Hastings\\n'\n",
            "                '/S/    RICHARD BARTON\\n'\n",
            "                'Director January 26, 2024Richard Barton\\n'\n",
            "                '/S/    MATHIAS DÖPFNER\\n'\n",
            "                'Director January 26, 2024Mathias Döpfner\\n'\n",
            "                '/S/    TIMOTHY M. HALEY\\n'\n",
            "                'Director January 26, 2024Timothy M. Haley\\n'\n",
            "                '/S/    JAY C. HOAG\\n'\n",
            "                'Director January 26, 2024Jay C. Hoag\\n'\n",
            "                '/S/    LESLIE J. KILGORE\\n'\n",
            "                'Director January 26, 2024Leslie J. Kilgore\\n'\n",
            "                '/S/    STRIVE MASIYIWA\\n'\n",
            "                'Director January 26, 2024Strive Masiyiwa\\n'\n",
            "                '/S/    ANN MATHER\\n'\n",
            "                'Director January 26, 2024Ann Mather\\n'\n",
            "                '69',\n",
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            "        content='EXHIBIT 31.2\\n'\n",
            "                'CERTIFICATION OF CO-CHIEF EXECUTIVE OFFICER\\n'\n",
            "                'PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002\\n'\n",
            "                'I, Greg Peters, certify that:\\n'\n",
            "                '1. I have reviewed this Annual Report on Form 10-K of '\n",
            "                'Netflix, Inc.;\\n'\n",
            "                '2. Based on my knowledge, this report does not contain any '\n",
            "                'untrue statement of a material fact or omit to state a '\n",
            "                'material fact necessary to make the\\n'\n",
            "                'statements made, in light of the circumstances under which '\n",
            "                'such statements were made, not misleading with respect to the '\n",
            "                'period covered by this\\n'\n",
            "                'report;\\n'\n",
            "                '3. Based on my knowledge, the financial statements, and other '\n",
            "                'financial information included in this report, fairly present '\n",
            "                'in all material respects the\\n'\n",
            "                'financial condition, results of operations and cash flows of '\n",
            "                'the registrant as of, and for, the periods presented in this '\n",
            "                'report;\\n'\n",
            "                '4. The registrant’s other certifying officers and I are '\n",
            "                'responsible for establishing and maintaining disclosure '\n",
            "                'controls and procedures (as defined in\\n'\n",
            "                'Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal '\n",
            "                'control over financial reporting (as defined in Exchange Act '\n",
            "                'Rules 13a-15(f) and 15d-\\n'\n",
            "                '15(f)) for the registrant and have:\\n'\n",
            "                'a) designed such disclosure controls and procedures, or '\n",
            "                'caused such disclosure controls and procedures to be designed '\n",
            "                'under our supervision, to\\n'\n",
            "                'ensure that material information relating to the registrant, '\n",
            "                'including its consolidated subsidiaries, is made known to us '\n",
            "                'by others within those\\n'\n",
            "                'entities, particularly during the period in which this report '\n",
            "                'is being prepared;\\n'\n",
            "                'b) designed such internal control over financial reporting, '\n",
            "                'or caused such internal control over financial reporting to '\n",
            "                'be designed under our\\n'\n",
            "                'supervision, to provide reasonable assurance regarding the '\n",
            "                'reliability of financial reporting and the preparation of '\n",
            "                'financial statements for\\n'\n",
            "                'external purposes in accordance with generally accepted '\n",
            "                'accounting principles;\\n'\n",
            "                'c) evaluated the effectiveness of the registrant’s disclosure '\n",
            "                'controls and procedures and presented in this report our '\n",
            "                'conclusions about the\\n'\n",
            "                'effectiveness of the disclosure controls and procedures, as '\n",
            "                'of the end of the period covered by this report based on such '\n",
            "                'evaluation; and\\n'\n",
            "                'd) disclosed in this report any change in the registrant’s '\n",
            "                'internal control over financial reporting that occurred '\n",
            "                'during the registrant’s most recent\\n'\n",
            "                'fiscal quarter (the registrant’s fourth fiscal quarter in the '\n",
            "                'case of an annual report) that has materially affected, or is '\n",
            "                'reasonably likely to\\n'\n",
            "                'materially affect, the registrant’s internal control over '\n",
            "                'financial reporting; and\\n'\n",
            "                '5. The registrant’s other certifying officers and I have '\n",
            "                'disclosed, based on our most recent evaluation of internal '\n",
            "                'control over financial reporting, to the\\n'\n",
            "                'registrant’s auditors and the audit committee of registrant’s '\n",
            "                'board of directors (or persons performing the equivalent '\n",
            "                'function):\\n'\n",
            "                'a) all significant deficiencies and material weaknesses in '\n",
            "                'the design or operation of internal control over financial '\n",
            "                'reporting which are\\n'\n",
            "                'reasonably likely to adversely affect the registrant’s '\n",
            "                'ability to record, process, summarize and report financial '\n",
            "                'information; and\\n'\n",
            "                'b) any fraud, whether or not material, that involves '\n",
            "                'management or other employees who have a significant role in '\n",
            "                'the registrant’s internal\\n'\n",
            "                'control over financial reporting.\\n'\n",
            "                ' \\n'\n",
            "                'Dated: January 26, 2024  By:     /S/ GREG PETERS\\n'\n",
            "                '  Greg Peters\\n'\n",
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            "                'SIGNATURES\\n'\n",
            "                'Pursuant to the requirements of Section 13 or 15(d) of the '\n",
            "                'Securities Exchange Act of 1934, the registrant has duly '\n",
            "                'caused this report to be signed on its\\n'\n",
            "                'behalf by the undersigned, thereunto duly authorized.\\n'\n",
            "                ' \\n'\n",
            "                ' Netflix, Inc.\\n'\n",
            "                'Dated: January 26, 2024  By:   /S/    TED SARANDOS\\n'\n",
            "                '   \\n'\n",
            "                'Ted SarandosCo-Chief Executive Officer(principal executive '\n",
            "                'officer)\\n'\n",
            "                'Dated: January 26, 2024 By: /S/    GREG PETERS\\n'\n",
            "                'Greg PetersCo-Chief Executive Officer(principal executive '\n",
            "                'officer)\\n'\n",
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            "                'Item 9A. Controls and Procedures\\n'\n",
            "                '(a) Evaluation of Disclosure Controls and Procedures\\n'\n",
            "                'Our management, with the participation of our co-Chief '\n",
            "                'Executive Officers and Chief Financial Officer, evaluated the '\n",
            "                'effectiveness of our disclosure\\n'\n",
            "                'controls and procedures (as defined in Rules 13a-15(e) and '\n",
            "                '15d-15(e) under the Exchange Act) as of the end of the period '\n",
            "                'covered by this Annual Report on\\n'\n",
            "                'Form 10-K. Based on that evaluation, our co-Chief Executive '\n",
            "                'Officers and Chief Financial Officer concluded that our '\n",
            "                'disclosure controls and procedures as of\\n'\n",
            "                'the end of the period covered by this Annual Report on Form '\n",
            "                '10-K were effective in providing reasonable assurance that '\n",
            "                'information required to be disclosed\\n'\n",
            "                'by us in reports that we file or submit under the Exchange '\n",
            "                'Act, is recorded, processed, summarized and reported within '\n",
            "                'the time periods specified in the\\n'\n",
            "                'Securities and Exchange Commission’s rules and forms, and '\n",
            "                'that such information is accumulated and communicated to our '\n",
            "                'management, including our co-\\n'\n",
            "                'Chief Executive Officers and Chief Financial Officer, as '\n",
            "                'appropriate, to allow timely decisions regarding required '\n",
            "                'disclosures.\\n'\n",
            "                'Our management, including our co-Chief Executive Officers and '\n",
            "                'Chief Financial Officer, does not expect that our disclosure '\n",
            "                'controls and procedures or\\n'\n",
            "                'our internal controls will prevent all error and all fraud. A '\n",
            "                'control system, no matter how well conceived and operated, '\n",
            "                'can provide only reasonable, not\\n'\n",
            "                'absolute, assurance that the objectives of the control system '\n",
            "                'are met. Further, the design of a control system must reflect '\n",
            "                'the fact that there are resource\\n'\n",
            "                'constraints, and the benefits of controls must be considered '\n",
            "                'relative to their costs. Because of the inherent limitations '\n",
            "                'in all control systems, no evaluation of\\n'\n",
            "                'controls can provide absolute assurance that all control '\n",
            "                'issues and instances of fraud, if any, within Netflix have '\n",
            "                'been detected.\\n'\n",
            "                ' \\n'\n",
            "                '(b) Management’s Annual Report on Internal Control Over '\n",
            "                'Financial Reporting\\n'\n",
            "                'Our management is responsible for establishing and '\n",
            "                'maintaining adequate internal control over financial '\n",
            "                'reporting (as defined in Rule 13a-15(f) of the\\n'\n",
            "                'Exchange Act). Our management assessed the effectiveness of '\n",
            "                'our internal control over financial reporting as of December '\n",
            "                '31, 2023. In making this\\n'\n",
            "                'assessment, our management used the criteria set forth by the '\n",
            "                'Committee of Sponsoring Organizations of the Treadway '\n",
            "                'Commission (“COSO”) in Internal\\n'\n",
            "                'Control—Integrated Framework (2013 framework). Based on our '\n",
            "                'assessment under the framework in Internal Control—Integrated '\n",
            "                'Framework (2013\\n'\n",
            "                'framework), our management concluded that our internal '\n",
            "                'control over financial reporting was effective as of December '\n",
            "                '31, 2023. The effectiveness of our\\n'\n",
            "                'internal control over financial reporting as of December 31, '\n",
            "                '2023 has been audited by Ernst & Young LLP, an independent '\n",
            "                'registered public accounting firm, as\\n'\n",
            "                'stated in their report that is included herein.\\n'\n",
            "                ' \\n'\n",
            "                '(c) Changes in Internal Control Over Financial Reporting\\n'\n",
            "                'There was no change in our internal control over financial '\n",
            "                'reporting that occurred during the quarter ended December 31, '\n",
            "                '2023 that has materially\\n'\n",
            "                'affected, or is reasonably likely to materially affect, our '\n",
            "                'internal control over financial reporting.\\n'\n",
            "                ' \\n'\n",
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            "                'PART I\\n'\n",
            "                'Forward-Looking Statements\\n'\n",
            "                'This Annual Report on Form 10-K contains forward-looking '\n",
            "                'statements within the meaning of the federal securities laws. '\n",
            "                'These forward-looking\\n'\n",
            "                'statements include, but are not limited to, statements '\n",
            "                'regarding: our core strategy; our ability to improve our '\n",
            "                'content offerings and service; our future financial\\n'\n",
            "                'performance, including expectations regarding revenues, '\n",
            "                'deferred revenue, operating income and margin, net income, '\n",
            "                'expenses, and profitability; liquidity,\\n'\n",
            "                'including the sufficiency of our capital resources, net cash '\n",
            "                'provided by (used in) operating activities, access to '\n",
            "                'financing sources, and free cash flows; capital\\n'\n",
            "                'allocation strategies, including any stock repurchases or '\n",
            "                'repurchase programs; seasonality; stock price volatility; '\n",
            "                'impact of foreign exchange rate fluctuations,\\n'\n",
            "                'including on net income, revenues and average revenues per '\n",
            "                'paying member; impact of interest rate fluctuations; adequacy '\n",
            "                'of existing facilities; future\\n'\n",
            "                'regulatory changes and their impact on our business; '\n",
            "                'intellectual property; price changes and testing; accounting '\n",
            "                'treatment for changes related to content\\n'\n",
            "                'assets; acquisitions; actions by competitors; membership '\n",
            "                'growth, including impact of content and pricing changes on '\n",
            "                'membership growth; partnerships;\\n'\n",
            "                'advertising; multi-household usage; member viewing patterns; '\n",
            "                'dividends; future contractual obligations, including unknown '\n",
            "                'content obligations and timing of\\n'\n",
            "                'payments; our global content and marketing investments, '\n",
            "                'including investments in original programming; impact of work '\n",
            "                'stoppages; content amortization;\\n'\n",
            "                'resolutions of tax examinations; tax expense; unrecognized '\n",
            "                'tax benefits; deferred tax assets; our ability to effectively '\n",
            "                'manage change and growth; our company\\n'\n",
            "                'culture; and our ability to attract and retain qualified '\n",
            "                'employees and key personnel. These forward-looking statements '\n",
            "                'are subject to risks and uncertainties\\n'\n",
            "                'that could cause actual results and events to differ. A '\n",
            "                'detailed discussion of these and other risks and '\n",
            "                'uncertainties that could cause actual results and events to\\n'\n",
            "                'differ materially from such forward-looking statements is '\n",
            "                'included throughout this filing and particularly in Item 1A: '\n",
            "                '\"Risk Factors\" section set forth in this\\n'\n",
            "                'Annual Report on Form 10-K. All forward-looking statements '\n",
            "                'included in this document are based on information available '\n",
            "                'to us on the date hereof, and we\\n'\n",
            "                'assume no obligation to revise or publicly release any '\n",
            "                'revision to any such forward-looking statement, except as may '\n",
            "                'otherwise be required by law.\\n'\n",
            "                ' \\n'\n",
            "                'Item 1. Business\\n'\n",
            "                'ABOUT US\\n'\n",
            "                'Netflix, Inc. (“Netflix”, “the Company”, “registrant”, “we”, '\n",
            "                'or “us”) is one of the world’s leading entertainment services '\n",
            "                'with over 260 million paid\\n'\n",
            "                'memberships in over 190 countries enjoying TV series, films '\n",
            "                'and games across a wide variety of genres and languages. '\n",
            "                'Members can play, pause and resume\\n'\n",
            "                'watching as much as they want, anytime, anywhere, and can '\n",
            "                'change their plans at any time.\\n'\n",
            "                'Our core strategy is to grow our business globally within the '\n",
            "                'parameters of our operating margin target. We strive to '\n",
            "                \"continuously improve our members'\\n\"\n",
            "                'experience by offering compelling content that delights them '\n",
            "                'and attracts new members. We seek to drive conversation '\n",
            "                'around our content to further enhance\\n'\n",
            "                'member joy, and we are continuously enhancing our user '\n",
            "                'interface to help our members more easily choose content that '\n",
            "                'they will find enjoyable.\\n'\n",
            "                'BUSINESS SEGMENTS\\n'\n",
            "                'We operate as one operating segment. Our revenues are '\n",
            "                'primarily derived from monthly membership fees for services '\n",
            "                'related to streaming content to our\\n'\n",
            "                'members. See Note 12, Segment and Geographic Information, in '\n",
            "                'the accompanying notes to our consolidated financial '\n",
            "                'statements for further detail.\\n'\n",
            "                'COMPETITION\\n'\n",
            "                'The market for entertainment video is intensely competitive '\n",
            "                'and subject to rapid change. We compete with a broad set of '\n",
            "                'activities for consumers’ leisure\\n'\n",
            "                'time, including other entertainment video providers, such as '\n",
            "                'linear TV, streaming entertainment providers (including those '\n",
            "                'that provide pirated content), video\\n'\n",
            "                'gaming providers and more broadly against other sources of '\n",
            "                'entertainment, like social media, that our members could '\n",
            "                'choose in their moments of free time. We\\n'\n",
            "                'also compete against entertainment video providers and '\n",
            "                'content producers in obtaining content for our service, both '\n",
            "                'for licensed content and for original\\n'\n",
            "                'content projects.\\n'\n",
            "                'While consumers may maintain simultaneous relationships with '\n",
            "                'multiple entertainment sources, we strive for consumers to '\n",
            "                'choose us in their moments of\\n'\n",
            "                'free time. We have often referred to this choice as our '\n",
            "                'objective of \"winning moments of truth.\" In attempting to win '\n",
            "                'these moments of truth with our members,\\n'\n",
            "                'we seek to continually improve our service, including both '\n",
            "                'our technology and our content offerings.\\n'\n",
            "                'SEASONALITY\\n'\n",
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            "                'ExhibitNumber Exhibit Description\\n'\n",
            "                'Incorporated by Reference FiledHerewithForm File No. Exhibit '\n",
            "                'Filing Date\\n'\n",
            "                '31.2 Certification of Co-Chief Executive Officer Pursuant '\n",
            "                'toSection 302 of the Sarbanes-Oxley Act of 2002 X\\n'\n",
            "                '31.3 Certification of Chief Financial Officer Pursuant '\n",
            "                'toSection 302 of the Sarbanes-Oxley Act of 2002 X\\n'\n",
            "                '32.1* Certifications of Co-Chief Executive Officers and '\n",
            "                'ChiefFinancial Officer Pursuant to Section 906 of the '\n",
            "                'Sarbanes-Oxley Act of 2002 X\\n'\n",
            "                '97.1 Netflix, Inc. Clawback Policy X\\n'\n",
            "                '101 The following financial statements from the '\n",
            "                \"Company'sAnnual Report on Form 10-K for the year \"\n",
            "                'endedDecember 31, 2023, formatted in Inline XBRL: '\n",
            "                '(i)Consolidated Statements of Operations, (ii) '\n",
            "                'ConsolidatedStatements of Comprehensive Income, (iii) '\n",
            "                'ConsolidatedStatements of Cash Flows, (iv) Consolidated '\n",
            "                'BalanceSheets, (v) Consolidated Statements of '\n",
            "                \"Stockholders'Equity and (vi) Notes to Consolidated \"\n",
            "                'FinancialStatements, tagged as blocks of text and including '\n",
            "                'detailedtags X\\n'\n",
            "                \"104 The cover page from the Company's Annual Report onForm \"\n",
            "                '10-K for the year ended December 31, 2023,formatted in Inline '\n",
            "                'XBRL X\\n'\n",
            "                '* These certifications are not deemed filed by the SEC and '\n",
            "                'are not to be incorporated by reference in any filing we make '\n",
            "                'under the Securities Act of 1933 or the\\n'\n",
            "                'Securities Exchange Act of 1934, irrespective of any general '\n",
            "                'incorporation language in any filings.\\n'\n",
            "                '† Indicates a management contract or compensatory plan\\n'\n",
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            "        content='Table of Contents\\n'\n",
            "                '• censorship requirements that cause us to remove or edit '\n",
            "                'popular content, leading to consumer disappointment, brand '\n",
            "                'tarnishment or dissatisfaction\\n'\n",
            "                'with our service;\\n'\n",
            "                '• low usage and/or penetration of internet-connected consumer '\n",
            "                'electronic devices;\\n'\n",
            "                '• different and more stringent user protection, data '\n",
            "                'protection, privacy and other laws, including data '\n",
            "                'localization and/or restrictions on data export, and\\n'\n",
            "                'local ownership requirements;\\n'\n",
            "                '• availability of reliable broadband connectivity and wide '\n",
            "                'area networks in targeted areas for expansion;\\n'\n",
            "                '• differing laws and consumer understanding/attitudes '\n",
            "                'regarding the illegality of piracy;\\n'\n",
            "                '• negative impacts from trade disputes; and\\n'\n",
            "                '• implementation of regulations designed to stimulate the '\n",
            "                'local production of film and TV series in order to promote '\n",
            "                'and preserve local culture and\\n'\n",
            "                'economic activity, including local content quotas, investment '\n",
            "                'obligations, and levies to support local film funds. For '\n",
            "                'example, the European Union\\n'\n",
            "                'revised its Audio Visual Media Services Directive in 2018 to '\n",
            "                'require that European works comprise at least thirty percent '\n",
            "                '(30%) of media service\\n'\n",
            "                'providers’ catalogs, and to require prominence of those '\n",
            "                'works.\\n'\n",
            "                'These and other factors may cause us to adjust our business '\n",
            "                'plans, including expanding or ceasing certain operations in '\n",
            "                'certain countries, and the\\n'\n",
            "                'execution of our strategies. Our failure to manage any of '\n",
            "                'these risks successfully could harm our international '\n",
            "                'operations and our overall business, and results\\n'\n",
            "                'of our operations.\\n'\n",
            "                'We are subject to taxation related risks in multiple '\n",
            "                'jurisdictions.\\n'\n",
            "                'We are a U.S.-based multinational company subject to tax in '\n",
            "                'multiple U.S. and foreign tax jurisdictions. Significant '\n",
            "                'judgment is required in determining\\n'\n",
            "                'our global provision for income taxes, deferred taxes and '\n",
            "                'other tax liabilities and receivables, and in evaluating our '\n",
            "                'tax positions and other tax attributes on a\\n'\n",
            "                'worldwide basis. We are subject to the periodic examination '\n",
            "                'of our domestic and foreign tax returns by the IRS, state, '\n",
            "                'local, and foreign tax authorities, some of\\n'\n",
            "                'whom are challenging our tax positions. We regularly assess '\n",
            "                'the likelihood of adverse outcomes from these examinations in '\n",
            "                'determining the adequacy of our\\n'\n",
            "                'provision for income taxes and other tax liabilities. We '\n",
            "                'consider many factors when evaluating and estimating our tax '\n",
            "                'positions and tax benefits, which may\\n'\n",
            "                'require periodic adjustments and may not accurately forecast '\n",
            "                'actual tax audit outcomes. If the ultimate determination of '\n",
            "                'income and other tax liabilities differ\\n'\n",
            "                'from the amounts recorded or accrued, our business, financial '\n",
            "                'condition or results of operations may be adversely '\n",
            "                'impacted.\\n'\n",
            "                'Tax laws are regularly being re-examined and evaluated '\n",
            "                'globally. New laws and interpretations of the law are taken '\n",
            "                'into account for financial statement\\n'\n",
            "                'purposes in the quarter or year that they become applicable. '\n",
            "                'Tax authorities are increasingly scrutinizing the tax '\n",
            "                'positions of companies and we have tax audits\\n'\n",
            "                'pending in several jurisdictions. The U.S. federal and state '\n",
            "                'governments, countries in the European Union, as well as a '\n",
            "                'number of other countries and\\n'\n",
            "                'organizations such as the Organization for Economic '\n",
            "                'Cooperation and Development, are actively considering changes '\n",
            "                'to existing tax laws that, if enacted,\\n'\n",
            "                'could increase our tax obligations in jurisdictions where we '\n",
            "                'do business. If U.S. or other tax authorities change '\n",
            "                'applicable tax laws or successfully challenge\\n'\n",
            "                'how or where our profits are currently recognized, our '\n",
            "                'overall taxes could increase, and our business, financial '\n",
            "                'condition or results of operations may be\\n'\n",
            "                'adversely impacted.\\n'\n",
            "                'Risks Related to Human Resources\\n'\n",
            "                'We may lose key employees or may be unable to hire qualified '\n",
            "                'employees, and the failure to maintain and improve our '\n",
            "                'company culture may\\n'\n",
            "                'adversely affect our business.\\n'\n",
            "                'We rely on the continued service of our senior management, '\n",
            "                'including our Co-Chief Executive Officers, Ted Sarandos and '\n",
            "                'Greg Peters, our Executive\\n'\n",
            "                'Chairman, Reed Hastings, members of our executive team and '\n",
            "                'other key employees. In our industry, there is substantial '\n",
            "                'and continuous competition for highly-\\n'\n",
            "                'skilled business, product development, technical, creative '\n",
            "                'and other personnel. If we experience high executive '\n",
            "                'turnover, fail to adapt our business practices to\\n'\n",
            "                'industry expectations, fail to implement succession plans for '\n",
            "                'key employees, encounter difficulties associated with the '\n",
            "                'transition of members of our\\n'\n",
            "                'management team, are not successful in recruiting new '\n",
            "                'personnel or in retaining and motivating existing personnel, '\n",
            "                'in instilling our culture in new employees,\\n'\n",
            "                'or maintaining and improving our culture as we grow, our '\n",
            "                'operations may be disrupted, which could adversely affect our '\n",
            "                'results of operations.\\n'\n",
            "                'Labor disputes may have an adverse effect on the Company’s '\n",
            "                'business.\\n'\n",
            "                'We and our partners, suppliers, and vendors engage writers, '\n",
            "                'directors, actors, other talent, trade employees and others '\n",
            "                'who are subject to collective\\n'\n",
            "                'bargaining agreements in the motion picture industry, both in '\n",
            "                'the U.S. and internationally. Expiring collective bargaining '\n",
            "                'agreements may be renewed on terms\\n'\n",
            "                'that are unfavorable to us. If expiring collective bargaining '\n",
            "                'agreements cannot be renewed, affected unions have, and could '\n",
            "                'in the future, take action in the form\\n'\n",
            "                'of strikes or work stoppages. For example, the Writers Guild '\n",
            "                '(“WGA”) and Screen Actors Guild (“SAG-AFTRA”) collective '\n",
            "                'bargaining\\n'\n",
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            "        content='Table of Contents\\n'\n",
            "                'Liquidity and Capital Resources\\n'\n",
            "                'As of December 31, Change\\n'\n",
            "                '2023 2022 2023 vs. 2022\\n'\n",
            "                '(in thousands, except percentages)\\n'\n",
            "                'Cash, cash equivalents, restricted cash and short-term '\n",
            "                'investments $ 7,139,488 $ 6,081,858 $ 1,057,630 17 %\\n'\n",
            "                'Short-term and long-term debt 14,543,261 14,353,076 190,185 1 '\n",
            "                '%\\n'\n",
            "                'Cash, cash equivalents, restricted cash and short-term '\n",
            "                'investments increased $1,058 million in the year ended '\n",
            "                'December 31, 2023 primarily due to cash\\n'\n",
            "                'provided by operations, partially offset by the repurchase of '\n",
            "                'stock.\\n'\n",
            "                'Debt, net of debt issuance costs, increased $190 million '\n",
            "                'primarily due to the remeasurement of our euro-denominated '\n",
            "                'notes. The amount of principal and\\n'\n",
            "                'interest due in the next twelve months is $1,077 million. The '\n",
            "                'amount of principal and interest due beyond the next twelve '\n",
            "                'months is $16,662 million. As\\n'\n",
            "                'of December 31, 2023, no amounts had been borrowed under our '\n",
            "                '$1 billion Revolving Credit Agreement. See Note 6 Debt in the '\n",
            "                'accompanying notes to our\\n'\n",
            "                'consolidated financial statements.\\n'\n",
            "                'We anticipate that our future capital needs from the debt '\n",
            "                'market will be more limited compared to prior years. Our '\n",
            "                'ability to obtain this or any additional\\n'\n",
            "                'financing that we may choose or need, including for potential '\n",
            "                'strategic acquisitions and investments, will depend on, among '\n",
            "                'other things, our development\\n'\n",
            "                'efforts, business plans, operating performance, and the '\n",
            "                'condition of the capital markets at the time we seek '\n",
            "                'financing. We may not be able to obtain such\\n'\n",
            "                'financing on terms acceptable to us or at all. If we raise '\n",
            "                'additional funds through the issuance of equity or debt '\n",
            "                'securities, those securities may have rights,\\n'\n",
            "                'preferences or privileges senior to the rights of our common '\n",
            "                'stock, and our stockholders may experience dilution.\\n'\n",
            "                'In March 2021, our Board of Directors authorized the '\n",
            "                'repurchase of up to $5 billion of our common stock, with no '\n",
            "                'expiration date, and in September\\n'\n",
            "                '2023, the Board of Directors increased the share repurchase '\n",
            "                'authorization by an additional $10 billion, also with no '\n",
            "                'expiration date. Stock repurchases may be\\n'\n",
            "                'effected through open market repurchases in compliance with '\n",
            "                'Rule 10b-18 under the Exchange Act, including through the use '\n",
            "                'of trading plans intended to\\n'\n",
            "                'qualify under Rule 10b5-1 under the Exchange Act, '\n",
            "                'privately-negotiated transactions, accelerated stock '\n",
            "                'repurchase plans, block purchases, or other similar\\n'\n",
            "                'purchase techniques and in such amounts as management deems '\n",
            "                'appropriate. We are not obligated to repurchase any specific '\n",
            "                'number of shares, and the timing\\n'\n",
            "                'and actual number of shares repurchased will depend on a '\n",
            "                'variety of factors, including our stock price, general '\n",
            "                'economic, business and market conditions, and\\n'\n",
            "                'alternative investment opportunities. We may discontinue any '\n",
            "                'repurchases of our common stock at any time without prior '\n",
            "                'notice. In the fiscal year ended\\n'\n",
            "                'December 31, 2023, the Company repurchased 14,513,790 shares '\n",
            "                'of common stock for an aggregate amount of $6,045 million. As '\n",
            "                'of December 31, 2023,\\n'\n",
            "                '$8.4 billion remains available for repurchases.\\n'\n",
            "                'Our primary uses of cash include the acquisition, licensing '\n",
            "                'and production of content, marketing programs, streaming '\n",
            "                'delivery and personnel-related\\n'\n",
            "                'costs, as well as strategic acquisitions and investments. '\n",
            "                'Cash payment terms for non-original content have historically '\n",
            "                'been in line with the amortization period.\\n'\n",
            "                'Investments in original content, and in particular content '\n",
            "                'that we produce and own, require more cash upfront relative '\n",
            "                'to licensed content. For example,\\n'\n",
            "                'production costs are paid as the content is created, well in '\n",
            "                'advance of when the content is available on the service and '\n",
            "                'amortized. We expect to continue to\\n'\n",
            "                'significantly invest in global content, particularly in '\n",
            "                'original content, which will impact our liquidity. We '\n",
            "                'currently anticipate that cash flows from operations,\\n'\n",
            "                'available funds and access to financing sources, including '\n",
            "                'our revolving credit facility, will continue to be sufficient '\n",
            "                'to meet our cash needs for the next twelve\\n'\n",
            "                'months and beyond.\\n'\n",
            "                'Our material cash requirements from known contractual and '\n",
            "                'other obligations primarily relate to our content, debt and '\n",
            "                'lease obligations. As of December\\n'\n",
            "                '31, 2023, the expected timing of those payments are as '\n",
            "                'follows:\\n'\n",
            "                'Contractual obligations (in thousands): Total Next 12 Months '\n",
            "                'Beyond 12 Months\\n'\n",
            "                'Content obligations (1) $ 21,713,349 $ 10,328,923 $ '\n",
            "                '11,384,426 \\n'\n",
            "                'Debt (2) 17,739,159 1,077,261 16,661,898 \\n'\n",
            "                'Operating lease obligations (3) 3,088,899 513,506 2,575,393 \\n'\n",
            "                'Total $ 42,541,407 $ 11,919,690 $ 30,621,717 \\n'\n",
            "                ' \\n'\n",
            "                '(1) As of December 31, 2023, content obligations were '\n",
            "                'comprised of $4.5 billion included in \"Current content '\n",
            "                'liabilities\" and $2.6 billion of \"Non-current\\n'\n",
            "                'content liabilities\" on the Consolidated Balance Sheets and '\n",
            "                '$14.6 billion of obligations that are not reflected on the '\n",
            "                'Consolidated Balance Sheets as they\\n'\n",
            "                'did not then meet the criteria for recognition.\\n'\n",
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            "        content='Table of Contents\\n'\n",
            "                'Net cash provided by operating activities increased $5,248 '\n",
            "                'million from the year ended December 31, 2022 to $7,274 '\n",
            "                'million for the year ended\\n'\n",
            "                'December 31, 2023. The increase in net cash provided by '\n",
            "                'operating activities was primarily driven by a decrease in '\n",
            "                'payments for content assets, coupled with a\\n'\n",
            "                '$916 million or 20% increase in net income and favorable '\n",
            "                'changes in working capital. The payments for content assets '\n",
            "                'decreased $3,519 million, from $16,660\\n'\n",
            "                'million to $13,140 million, or 21%.\\n'\n",
            "                'Net cash provided by (used in) investing activities increased '\n",
            "                '$2,618 million from the year ended December 31, 2022 to $542 '\n",
            "                'million for the year ended\\n'\n",
            "                'December 31, 2023. The increase in net cash provided by (used '\n",
            "                'in) investing activities is primarily due to proceeds from '\n",
            "                'the maturities of short-term\\n'\n",
            "                'investments, net of purchases, and there being no '\n",
            "                'acquisitions in the year ended December 31, 2023, as compared '\n",
            "                'to acquisitions for an aggregate amount of\\n'\n",
            "                '$757 million in the year ended December 31, 2022.\\n'\n",
            "                'Net cash used in financing activities increased $5,287 '\n",
            "                'million from the year ended December 31, 2022 to $5,951 '\n",
            "                'million for the year ended December 31,\\n'\n",
            "                '2023. The increase in net cash used in financing activities '\n",
            "                'is primarily due to repurchases of common stock for an '\n",
            "                'aggregate amount of $6,045 million in the\\n'\n",
            "                'year ended December 31, 2023, as compared to no repurchases '\n",
            "                'of common stock in the year ended December 31, 2022, '\n",
            "                'partially offset by the absence of debt\\n'\n",
            "                'maturities in the year ended December 31, 2023 as compared to '\n",
            "                'the repayment upon maturity of the $700 million aggregate '\n",
            "                'principal amount of our 5.500%\\n'\n",
            "                'Senior Notes in February 2022.\\n'\n",
            "                'Free cash flow was $1,518 million higher than net income for '\n",
            "                'the year ended December 31, 2023 primarily due to $1,057 '\n",
            "                'million of amortization expense\\n'\n",
            "                'exceeding cash payments for content assets, $339 million of '\n",
            "                'non-cash stock-based compensation expense, $176 million of '\n",
            "                'non-cash remeasurement loss on our\\n'\n",
            "                'euro-denominated debt, and $47 million in other favorable '\n",
            "                'working capital differences, partially offset by $101 million '\n",
            "                'of property and equipment purchases\\n'\n",
            "                'exceeding depreciation expense.\\n'\n",
            "                'Indemnifications\\n'\n",
            "                'The information set forth under Note 8 Commitments and '\n",
            "                'Contingencies in the accompanying notes to our consolidated '\n",
            "                'financial statements included in\\n'\n",
            "                'Part II, Item 8, \"Financial Statements and Supplementary '\n",
            "                'Data\" of this Annual Report on Form 10-K is incorporated '\n",
            "                'herein by reference.\\n'\n",
            "                'Critical Accounting Estimates\\n'\n",
            "                'The preparation of consolidated financial statements in '\n",
            "                'conformity with accounting principles generally accepted in '\n",
            "                'the United States of America requires\\n'\n",
            "                'management to make estimates and assumptions that affect the '\n",
            "                'reported amounts of assets and liabilities, disclosures of '\n",
            "                'contingent assets and liabilities at the\\n'\n",
            "                'date of the financial statements, and the reported amounts of '\n",
            "                'revenues and expenses during the reported periods. The '\n",
            "                'Securities and Exchange Commission\\n'\n",
            "                '(\"SEC\") has defined a company’s critical accounting policies '\n",
            "                'as the ones that are most important to the portrayal of a '\n",
            "                'company’s financial condition and results\\n'\n",
            "                'of operations, and which require a company to make its most '\n",
            "                'difficult and subjective judgments. Based on this definition, '\n",
            "                'we have identified the critical\\n'\n",
            "                'accounting policies and judgments addressed below. We base '\n",
            "                'our estimates on historical experience and on various other '\n",
            "                'assumptions that we believe to be\\n'\n",
            "                'reasonable under the circumstances. Actual results may differ '\n",
            "                'from these estimates.\\n'\n",
            "                'Content\\n'\n",
            "                'We acquire, license and produce content, including original '\n",
            "                'programming, in order to offer our members unlimited viewing '\n",
            "                'of video entertainment. The\\n'\n",
            "                'content licenses are for a fixed fee and specific windows of '\n",
            "                'availability. Payment terms for certain content licenses and '\n",
            "                'the production of content require more\\n'\n",
            "                'upfront cash payments relative to the amortization expense. '\n",
            "                'Payments for content, including additions to content assets '\n",
            "                'and the changes in related liabilities, are\\n'\n",
            "                'classified within \"Net cash provided by operating activities\" '\n",
            "                'on the Consolidated Statements of Cash Flows.\\n'\n",
            "                'We recognize content assets (licensed and produced) as '\n",
            "                '\"Content assets, net\" on the Consolidated Balance Sheets. For '\n",
            "                'licensed content, we capitalize the\\n'\n",
            "                'fee per title and record a corresponding liability at the '\n",
            "                'gross amount of the liability when the license period begins, '\n",
            "                'the cost of the title is known and the title is\\n'\n",
            "                'accepted and available for streaming. For produced content, '\n",
            "                'we capitalize costs associated with the production, including '\n",
            "                'development costs, direct costs and\\n'\n",
            "                'production overhead. Participations and residuals are '\n",
            "                'expensed in line with the amortization of production costs.\\n'\n",
            "                'Based on factors including historical and estimated viewing '\n",
            "                'patterns, we amortize the content assets (licensed and '\n",
            "                'produced) in “Cost of revenues” on the\\n'\n",
            "                'Consolidated Statements of Operations over the shorter of '\n",
            "                \"each title's contractual window of availability or estimated \"\n",
            "                'period of use or ten years, beginning with\\n'\n",
            "                'the month of first availability. The amortization is on an '\n",
            "                'accelerated basis, as we typically expect more upfront '\n",
            "                'viewing, and film amortization is more\\n'\n",
            "                'accelerated than TV series amortization. On average, over 90% '\n",
            "                'of a licensed or produced content asset is expected to be '\n",
            "                'amortized within four years\\n'\n",
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            "        content='Table of Contents\\n'\n",
            "                'presented net of the taxes that are collected from members '\n",
            "                'and remitted to governmental authorities. The Company is the '\n",
            "                'principal in all its relationships where\\n'\n",
            "                'partners, including consumer electronics (\"CE\") '\n",
            "                'manufacturers, multichannel video programming distributors '\n",
            "                '(\"MVPDs\"), mobile operators and internet\\n'\n",
            "                'service providers (\"ISPs\"), provide access to the service as '\n",
            "                'the Company retains control over service delivery to its '\n",
            "                'members. In circumstances in which the\\n'\n",
            "                'price that the member pays is established by a partner and '\n",
            "                'there is no standalone price for the Netflix service (for '\n",
            "                'instance, in a bundle), the net amount\\n'\n",
            "                'collected from the partner is recognized as revenue.\\n'\n",
            "                'The Company also earns revenue from advertisements presented '\n",
            "                'on its streaming service, consumer products and various other '\n",
            "                'sources. Revenues earned\\n'\n",
            "                'from sources other than monthly membership fees were not '\n",
            "                'material for the years ended December 31, 2023, 2022, and '\n",
            "                '2021. See Note 2 Revenue Recognition\\n'\n",
            "                'to the consolidated financial statements for further '\n",
            "                'information regarding revenues.\\n'\n",
            "                'Marketing\\n'\n",
            "                'Marketing expenses consist primarily of advertising expenses '\n",
            "                'and certain payments made to the Company’s partners, '\n",
            "                'including CE manufacturers,\\n'\n",
            "                'MVPDs, mobile operators and ISPs. Marketing expenses also '\n",
            "                'include payroll, stock-based compensation, facilities, and '\n",
            "                'other related expenses for personnel\\n'\n",
            "                \"that support the Company's sales and marketing activities. \"\n",
            "                'Advertising expenses include promotional activities such as '\n",
            "                'digital and television advertising.\\n'\n",
            "                'Advertising costs are expensed as incurred. Advertising '\n",
            "                'expenses were $1,732 million, $1,586 million and $1,669 '\n",
            "                'million for the years ended December 31,\\n'\n",
            "                '2023, 2022 and 2021, respectively.\\n'\n",
            "                'Income Taxes\\n'\n",
            "                'The Company records a provision for income taxes for the '\n",
            "                'anticipated tax consequences of the reported results of '\n",
            "                'operations using the asset and liability\\n'\n",
            "                'method. Deferred income taxes are recognized by applying '\n",
            "                'enacted statutory tax rates applicable to future years to '\n",
            "                'differences between the financial statement\\n'\n",
            "                'carrying amounts of existing assets and liabilities and their '\n",
            "                'respective tax bases as well as net operating loss and tax '\n",
            "                'credit carryforwards. The effect on\\n'\n",
            "                'deferred tax assets and liabilities of a change in tax rates '\n",
            "                'is recognized in income in the period that includes the '\n",
            "                'enactment date. The measurement of deferred\\n'\n",
            "                'tax assets is reduced, if necessary, by a valuation allowance '\n",
            "                'for any tax benefits for which future realization is '\n",
            "                'uncertain. We account for the tax effects of\\n'\n",
            "                'global intangible low tax income as a current period '\n",
            "                'expense.\\n'\n",
            "                'The Company does not recognize certain tax benefits from '\n",
            "                'uncertain tax positions within the provision for income '\n",
            "                'taxes. The Company may recognize a\\n'\n",
            "                'tax benefit only if it is more likely than not the tax '\n",
            "                'position will be sustained on examination by the taxing '\n",
            "                'authorities, based on the technical merits of the\\n'\n",
            "                'position. The tax benefits recognized in the financial '\n",
            "                'statements from such positions are then measured based on the '\n",
            "                'largest benefit that has a greater than 50%\\n'\n",
            "                'likelihood of being realized upon settlement. The Company '\n",
            "                'recognizes interest and penalties related to uncertain tax '\n",
            "                'positions in income tax expense. See Note\\n'\n",
            "                '10 Income Taxes to the consolidated financial statements for '\n",
            "                'further information regarding income taxes.\\n'\n",
            "                'Foreign Currency\\n'\n",
            "                \"The functional currency for the Company's subsidiaries is \"\n",
            "                'determined based on the primary economic environment in which '\n",
            "                'the subsidiary operates. The\\n'\n",
            "                'Company translates the assets and liabilities of its non-U.S. '\n",
            "                'dollar functional currency subsidiaries into U.S. dollars '\n",
            "                'using exchange rates in effect at the end of\\n'\n",
            "                'each period. Revenues and expenses for these subsidiaries are '\n",
            "                'translated using rates that approximate those in effect '\n",
            "                'during the period. Gains and losses from\\n'\n",
            "                'these translations are recognized in cumulative translation '\n",
            "                'adjustment included in \"Accumulated other comprehensive '\n",
            "                'income\" in Stockholders’ equity on the\\n'\n",
            "                'Consolidated Balance Sheets.\\n'\n",
            "                'The Company remeasures monetary assets and liabilities that '\n",
            "                'are not denominated in the functional currency at exchange '\n",
            "                'rates in effect at the end of each\\n'\n",
            "                'period. Gains and losses from these remeasurements are '\n",
            "                'recognized in \"Interest and other income (expense)\" in the '\n",
            "                'Consolidated Statements of Operations.\\n'\n",
            "                'Foreign currency transactions resulted in a loss of $293 '\n",
            "                'million, a gain of $282 million, and a gain of $403 million '\n",
            "                'for the years ended December 31, 2023,\\n'\n",
            "                '2022, and 2021, respectively. These gains and losses were '\n",
            "                'primarily due to the non-cash remeasurement of our Senior '\n",
            "                'Notes denominated in euros and the\\n'\n",
            "                'remeasurement of cash and content liability positions '\n",
            "                'denominated in currencies other than functional currencies.\\n'\n",
            "                'Derivative Financial Instruments\\n'\n",
            "                'The Company uses derivative instruments to manage foreign '\n",
            "                'exchange risk related to its ongoing business operations with '\n",
            "                'the primary objective of\\n'\n",
            "                'reducing operating income and cash flow volatility associated '\n",
            "                'with fluctuations in foreign exchange rates.\\n'\n",
            "                'The Company enters into forward contracts to manage the '\n",
            "                'foreign exchange risk on forecasted revenue transactions '\n",
            "                'denominated in currencies other than\\n'\n",
            "                'the U.S. dollar, as well as the foreign exchange risk on '\n",
            "                'forecasted transactions and firm commitments related to the '\n",
            "                'licensing and production of foreign\\n'\n",
            "                'currency-denominated content assets. These forward contracts\\n'\n",
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            "        content='Table of Contents\\n'\n",
            "                'Item 7. Management’s Discussion and Analysis of Financial '\n",
            "                'Condition and Results of Operations\\n'\n",
            "                'This section of this Form 10-K generally discusses 2023 and '\n",
            "                '2022 items and year-to-year comparisons between 2023 and '\n",
            "                '2022. Discussions of 2021\\n'\n",
            "                'items and year-to-year comparisons between 2022 and 2021 that '\n",
            "                'are not included in this Form 10-K can be found in '\n",
            "                '\"Management\\'s Discussion and Analysis of\\n'\n",
            "                'Financial Condition and Results of Operations\" in Part II, '\n",
            "                \"Item 7 of the Company's Annual Report on Form 10-K for the \"\n",
            "                'fiscal year ended December 31, 2022.\\n'\n",
            "                'Results of Operations\\n'\n",
            "                'The following represents our consolidated performance '\n",
            "                'highlights:\\n'\n",
            "                'As of/Year Ended December 31, Change\\n'\n",
            "                ' 2023 2022 2021 2023 vs. 2022\\n'\n",
            "                ' (in thousands, except revenue per membership and '\n",
            "                'percentages)\\n'\n",
            "                'Financial Results:\\n'\n",
            "                'Streaming revenues $ 33,640,458 $ 31,469,852 $ 29,515,496 7 '\n",
            "                '%\\n'\n",
            "                'DVD revenues (1) 82,839 145,698 182,348 (43)%\\n'\n",
            "                'Total revenues $ 33,723,297 $ 31,615,550 $ 29,697,844 7 %\\n'\n",
            "                'Operating income $ 6,954,003 $ 5,632,831 $ 6,194,509 23 %\\n'\n",
            "                'Operating margin 21 % 18 % 21 %\\n'\n",
            "                'Global Streaming Memberships:\\n'\n",
            "                'Paid net membership additions 29,529 8,903 18,181 232 %\\n'\n",
            "                'Paid memberships at end of period 260,276 230,747 221,844 13 '\n",
            "                '%\\n'\n",
            "                'Average paying memberships 240,889 222,924 210,784 8 %\\n'\n",
            "                'Average monthly revenue per paying membership $ 11.64 $ 11.76 '\n",
            "                '$ 11.67 (1)%\\n'\n",
            "                '(1) In April 2023, we announced our plans to discontinue our '\n",
            "                'DVD-by-mail service, and we ceased providing our mailing '\n",
            "                'services to customers on September 29, 2023. The\\n'\n",
            "                'discontinuance of our DVD business had an immaterial impact '\n",
            "                'on our operations and financial results.\\n'\n",
            "                'Consolidated revenues for the year ended December 31, 2023 '\n",
            "                'increased 7% as compared to the year ended December 31, 2022. '\n",
            "                'Operating margin for the\\n'\n",
            "                'year ended December 31, 2023 increased three percentage '\n",
            "                'points, primarily due to revenues growing at a faster rate as '\n",
            "                'compared to the growth in cost of\\n'\n",
            "                'revenues and marketing and decreased technology and '\n",
            "                'development expenses, partially offset by higher growth in '\n",
            "                'general and administrative expenses as\\n'\n",
            "                'compared to the growth in revenues.\\n'\n",
            "                'Streaming Revenues\\n'\n",
            "                '    \\n'\n",
            "                'We primarily derive revenues from monthly membership fees for '\n",
            "                'services related to streaming content to our members. We '\n",
            "                'offer a variety of streaming\\n'\n",
            "                'membership plans, the price of which varies by country and '\n",
            "                'the features of the plan. As of December 31, 2023, pricing on '\n",
            "                'our paid plans ranged from the U.S.\\n'\n",
            "                'dollar equivalent of $1 to $28 per month, and pricing on our '\n",
            "                'extra member sub accounts ranged from the U.S. dollar '\n",
            "                'equivalent of $2 to $8 per month. We\\n'\n",
            "                'expect that from time to time the prices of our membership '\n",
            "                'plans in each country may change and we may test other plan '\n",
            "                'and price variations.\\n'\n",
            "                'We also earn revenue from advertisements presented on our '\n",
            "                'streaming service, consumer products and various other '\n",
            "                'sources. Revenues earned from\\n'\n",
            "                'sources other than monthly membership fees were not material '\n",
            "                'for the years ended December 31, 2023, 2022, and 2021.\\n'\n",
            "                'Year Ended December 31, Change\\n'\n",
            "                ' 2023 2022 2021 2023 vs. 2022\\n'\n",
            "                ' (in thousands, except percentages)\\n'\n",
            "                'Streaming revenues $ 33,640,458 $ 31,469,852 $ 29,515,496 $ '\n",
            "                '2,170,606 7 %\\n'\n",
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            "                'Streaming revenues for the year ended December 31, 2023 '\n",
            "                'increased 7% as compared to the year ended December 31, 2022, '\n",
            "                'primarily due to the 8%\\n'\n",
            "                'growth in average paying memberships, partially offset by a '\n",
            "                '1% decrease in average monthly revenue per paying membership. '\n",
            "                'The decrease in average\\n'\n",
            "                'monthly revenue per paying membership was primarily due to '\n",
            "                'changes in plan mix, higher membership growth in regions with '\n",
            "                'lower average monthly revenue\\n'\n",
            "                'per paying membership, partially offset by limited price '\n",
            "                'increases. Additionally, streaming revenues for the year '\n",
            "                'ended December 31, 2023 were further\\n'\n",
            "                'impacted by unfavorable fluctuations in foreign exchange '\n",
            "                'rates.\\n'\n",
            "                'The following tables summarize streaming revenue and other '\n",
            "                'streaming membership information by region for the years '\n",
            "                'ended December 31, 2023, 2022\\n'\n",
            "                'and 2021.\\n'\n",
            "                'United States and Canada (UCAN)\\n'\n",
            "                'As of/Year Ended December 31, Change\\n'\n",
            "                ' 2023 2022 2021 2023 vs. 2022\\n'\n",
            "                ' (in thousands, except revenue per membership and '\n",
            "                'percentages)\\n'\n",
            "                'Revenues $ 14,873,783 $ 14,084,643 $ 12,972,100 $ 789,140 6 '\n",
            "                '%\\n'\n",
            "                'Paid net membership additions (losses) 5,832 (919) 1,279 '\n",
            "                '6,751 735 %\\n'\n",
            "                'Paid memberships at end of period (1) 80,128 74,296 75,215 '\n",
            "                '5,832 8 %\\n'\n",
            "                'Average paying memberships 76,126 74,001 74,234 2,125 3 %\\n'\n",
            "                'Average monthly revenue per paying membership $ 16.28 $ 15.86 '\n",
            "                '$ 14.56 $ 0.42 3 %\\n'\n",
            "                'Constant currency change (2) 3 %\\n'\n",
            "                'Europe, Middle East, and Africa (EMEA)\\n'\n",
            "                'As of/Year Ended December 31, Change\\n'\n",
            "                ' 2023 2022 2021 2023 vs. 2022\\n'\n",
            "                ' (in thousands, except revenue per membership and '\n",
            "                'percentages)\\n'\n",
            "                'Revenues $ 10,556,487 $ 9,745,015 $ 9,699,819 $ 811,472 8 %\\n'\n",
            "                'Paid net membership additions 12,084 2,693 7,338 9,391 349 %\\n'\n",
            "                'Paid memberships at end of period (1) 88,813 76,729 74,036 '\n",
            "                '12,084 16 %\\n'\n",
            "                'Average paying memberships 80,928 73,904 69,518 7,024 10 %\\n'\n",
            "                'Average monthly revenue per paying membership $ 10.87 $ 10.99 '\n",
            "                '$ 11.63 $ (0.12) (1)%\\n'\n",
            "                'Constant currency change (2) (1)%\\n'\n",
            "                'Latin America (LATAM)\\n'\n",
            "                'As of/Year Ended December 31, Change\\n'\n",
            "                ' 2023 2022 2021 2023 vs. 2022\\n'\n",
            "                ' (in thousands, except revenue per membership and '\n",
            "                'percentages)\\n'\n",
            "                'Revenues $ 4,446,461 $ 4,069,973 $ 3,576,976 $ 376,488 9 %\\n'\n",
            "                'Paid net membership additions 4,298 1,738 2,424 2,560 147 %\\n'\n",
            "                'Paid memberships at end of period (1) 45,997 41,699 39,961 '\n",
            "                '4,298 10 %\\n'\n",
            "                'Average paying memberships 42,802 40,000 38,573 2,802 7 %\\n'\n",
            "                'Average monthly revenue per paying membership $ 8.66 $ 8.48 $ '\n",
            "                '7.73 $ 0.18 2 %\\n'\n",
            "                'Constant currency change (2) 10 %\\n'\n",
            "                'Asia-Pacific (APAC)\\n'\n",
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            "                                              signed_url='https://storage.googleapis.com/knowledge-prod-files/bf0dcf22-6809-43de-9015-fafff9b29142%2Ffdb722ed-2dd8-417a-8f5e-c9cca6a089b7%2Ff6cedaee-96e4-49c4-bc72-bbd62b62434a.pdf?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=ke-prod-1%40pc-knowledge-prod.iam.gserviceaccount.com%2F20250220%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20250220T184012Z&X-Goog-Expires=3600&X-Goog-SignedHeaders=host&response-content-disposition=inline&response-content-type=application%2Fpdf&X-Goog-Signature=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',\n",
            "                                              error_message=None,\n",
            "                                              size=1073470)))\n"
          ]
        }
      ]
    },
    {
      "cell_type": "markdown",
      "source": [
        "# 8. Clean up\n",
        "\n",
        "When you no longer need the quickstart-assistant, delete the it:"
      ],
      "metadata": {
        "id": "CH08RptSrmcX"
      }
    },
    {
      "cell_type": "code",
      "source": [
        "from pinecone import Pinecone\n",
        "pc = Pinecone(api_key=\"YOUR_API_KEY\")\n",
        "\n",
        "pc.assistant.delete_assistant(\n",
        "    assistant_name=\"example-assistant\",\n",
        ")\n",
        "\n",
        "# Deleting an assistant also deletes all files uploaded to the assistant."
      ],
      "metadata": {
        "id": "QJZuKup3ruIR"
      },
      "execution_count": null,
      "outputs": []
    }
  ]
}
